In Carina’s Kitchen - Growing Newsletter Subscriptions
In Carina’s Kitchen is my personal blog, where I share my own recipes and practice food photography and videography.
Project:
Entice audience to sign up to newsletter for future lead generation and sales.
Recipe testing and adjusting.
Food styling and photography.
Ebook design and editing.
Creating form for data collection.
Gated content landing page and email newsletter setup.
Marketing and awareness.
Results:
3 unique waffle recipes in a “free download” ebook.
10 images to use across social media.
1 landing page.
1 welcome email.
70% increase in subscriptions to the In Carina’s Kitchen monthly newsletter.
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