Phase One - Brand Awareness
Phase One is a world leader in high-end medium format cameras and Capture One imaging software with headquarters in Copenhagen and 300+ employees worldwide.
Project:
Using paid and organic campaigns, grow brand awareness and reach through social media, mainly Facebook and Instagram.
Determine audience segments to target.
Results:
Grew the following channels through a mixture of earned, paid and owned social media activities:
Capture One Facebook page from 0 to 16,000 followers in 3 months.
Phase One Facebook page by 45% within 4 months to 150,000 followers.
Phase One Instagram feed by 30% within 6 months to 100,000 followers.
Facebook and Instagram in the top 5 website traffic sources every month.
“I thoroughly enjoyed my time working with Carina, and came to know her as a truly valuable asset to the marketing team and I confidently recommend her to join any marketing team.”
“I worked closely with Carina at Phase One and was from day one impressed by her creativity and her finely tuned feeling for what constitutes a good marketing message.”
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